HOW TO EXECUTE A POP-UP TOUR ON A BUDGET


When a major brand decides to pop-up, you can guarantee that their activation will be taking place in more than one major city. Top destinations for the latest short-term retail and experience events often include L.A., Paris, Milan, London Toronto and New York. Your brand may not have the big budget available to companies such as Nike, Kylie Cosmetics or even Goop – but that doesn’t mean you can’t take your show on the road with a pop-up tour.

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Pink Frog in Oakville with pop-up go


Oakville residents, both two-legged and four, were happy to welcome a one-of-a-kind pet pop-up shop to the area. Pet accessories brand, Pink Frog, partnered with a number of other Canadian companies to create a pop-up experience that was as informative for owners, as it was playful for pets.

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Tara Rivas x Poppys Collection in Oakville with pop-up go


Tara Rivas, a contemporary womenswear line and Poppys Collection, a collection of baby clothes, came together to offer a great mother-daughter/son shopping experience in Oakville. The temporary retail event was the perfect example of what Canadian fashion has to offer; from fashionable dresses and suits, to cute baby swimsuits.

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POP-UP PRODUCT LAUNCH: EASY AS P.I.E


Companies invest a lot of time, effort and resources into developing new products – so it’s important that before they hit the shelves they’re introduced into the market appropriately. A product launch is the perfect way to start a new release on the right path and using a pop-up to do so can make completing a successful launch as easy as P.I.E (preview, inform, excite).

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Brick & Mortar Personalization


Customer experience is the new competitive battleground for businesses in retail and beyond. As brands shift toward finding new ways to engage their audiences, personalization is a strategy useful for standing out in an oversaturated market.

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