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Pop-up Window-Shopping Gets a Taste of Tech

See our top three interactive storefronts that captivate consumers

If you’ve seen our article on data-driven pop-ups, you know that integrating technology into your retail strategy is an effective method for capturing consumer insights.

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Planning your first pop-up?

Learn how these fashion first-timers brought their brands to new heights.

Last November, we helped bring a fashion pop-up with British flair to Downtown Oakville. The activation took place in a prominent downtown retail destination and gave two independent designers the opportunity to let consumers see their products firsthand – a game changer when it comes to fashion.

Want to know what they learned hosting their first pop-up? Read on…

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Did Physical Retail Die in 2017?

Not by a long shot, read on.

Large-scale retail closures made headlines across the country this year – Sears the most heartbreaking for our Canadian readers (we’re sure Mike Myers is disappointed too).

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Pop-ups don’t need to make money to be successful

Find out why the industry is way past point-of-sale goals

This fall, Google hosted a series of pop-ups that lured large crowds with a sweet marketing strategy. The short-term shops, featuring an unusual link to donuts, were rolled out in nine cities across North America.

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Tinsel Trials: Are the holidays a good testing ground to host a pop-up?

Grow your business by popping up at a time that’s best for your brand

For most brands, the Q4 holiday is a critical time of year. Don’t be fooled by the tinsel, planning for this period often starts months in advance as businesses prepare their strategies to capitalize on the surge in consumer spending.

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