THE BENEFITS OF JOINING FORCES FOR A COLLABORATIVE POP-UP
As much as 2018 is the year for pop-ups, 2017 was the year for collaborations. Vogue Magazine ranked last year’s hottest fashion partnerships, and it’s no surprise that topping that list was Louis Vuitton x Supreme - arguably the most talked about pop-up event of last year. Nobody could have seen this collaboration coming, given that in 2000 Louis Vuitton sued Supreme for knocking off its logo. Fast forward to 2017 and the pair are teaming up for a partnership that would rival that of Ben Cohen and Jerry Greenfield (who knew there was anything better than Cookie Dough Ice-Cream).