The KitKat Chocolatory sets the bar


See how this food pop-up achieved multifaceted success

A wildly successful pop-up, the Kit Kat Chocolatory, recently set up shop in Toronto to promote the KitKat Ruby, a new type of chocolate notable for its pink hue.

Continue Reading

Brick & Mortar Personalization


Customer experience is the new competitive battleground for businesses in retail and beyond. As brands shift toward finding new ways to engage their audiences, personalization is a strategy useful for standing out in an oversaturated market.

Continue Reading

How NOT to pop-up at TIFF


The Toronto International Film Festival (TIFF) returns this September. The annual event has grown to become one of the most popular celebrity stops on the film festival circuit, and is your yearly opportunity to catch a glimpse of some seriously famous faces.

Continue Reading

Pop-ups: The Experiment Zone


It’s no secret that the temporary nature of pop-ups is what makes them so successful. It’s a tried and true method of leveraging consumers’ FOMO (fear of missing out).

Continue Reading

Welcome to the data-driven pop-up

Track, measure and understand your consumers more than ever

From simple to sophisticated, some pop-ups use technology more than others. Once upon a time, the original pop-up shop only needed a point-of-sale (POS) system and it was good to go. But these days, the most successful pop-ups are the ones who have learned to leverage new tech and digitize retail experiences.

Continue Reading