PRESS RELEASE: POP-UP GO HELPS COLORFUL CLOTHING BRAND FRESH PRODUCE TAP INTO LUXURY MARKET WITH EAST HAMPTON POP-UP SHOP

EAST HAMPTON, NY (May 21, 2019) – pop-up go, a trusted space connector and pop-up facilitator, has partnered with Colorado-based fashion brand, Fresh Produce, ahead of the retailer’s first pop-up store launch. Serving activations across North America, pop-up go will provide turnkey support and consulting services to the vivacious clothing brand as it prepares to open its inaugural pop-up in East Hampton, New York in mid-June.

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PRESS RELEASE: POP-UP GO HELPS TSAWWASSEN MILLS USHER IN SUMMER WITH LAUNCH OF MENTA SWIMWEAR STORE


VANCOUVER, BC (May 16, 2019) – pop-up go, a trusted space connector and pop-up facilitator, has once again delivered on its industry reputation as a matchmaker between landlords and brands. The pop-up company’s latest project is the pairing of global real estate company, Ivanhoé Cambridge, and Vancouver-based swimwear brand, Menta Swimwear, for the launch of a temporary retail activation at Tsawwassen Mills in sunny British Columbia.

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TURN PASSENGERS INTO CUSTOMERS

A 2016 report by GlobalData found that spending in airports had hit $38-billion globally, and was on track to grow by 27%, to $49-billion, by 2021. Leisure, pleasure or business - air travel is one of the top forms of transportation for people across the world – and in 2017, almost one billion flights took off from the US!

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BIG BOX CLOSURES CALLS FOR OUTSIDE THE BOX THINKING

Over the last few years we’ve heard about the Retail Apocalypse and the end of brick and mortar stores. With big names across North America shutting down shops, it’s easy to see that there’s a change in physical retail – but rather than putting a nail in the coffin of in-store shopping, retailers need to look at the benefits of real world consumer interactions and rethink their retail strategies to align with what people want, rather than just following a path of ‘that’s the way it’s always been.’

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POP-UP GO PARTNERS WITH ATRIUM TORONTO TO LAUNCH EXPERIENTIAL PROGRAM

This new relationship will bear immediate fruit with an art installation and Valentine’s-themed virtual reality activation popping up mid-February at the popular downtown shopping centre!

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