THE BENEFITS OF JOINING FORCES FOR A COLLABORATIVE POP-UP

As much as 2018 is the year for pop-ups, 2017 was the year for collaborations. Vogue Magazine ranked last year’s hottest fashion partnerships, and it’s no surprise that topping that list was Louis Vuitton x Supreme - arguably the most talked about pop-up event of last year. Nobody could have seen this collaboration coming, given that in 2000 Louis Vuitton sued Supreme for knocking off its logo. Fast forward to 2017 and the pair are teaming up for a partnership that would rival that of Ben Cohen and Jerry Greenfield (who knew there was anything better than Cookie Dough Ice-Cream).

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THE KEY TO SUCCESS DURING THE HOLIDAY SEASON? START PLANNING NOW!


The Holiday Season means big bucks in the retail world, and savvy businesses who want to make the most of this window of opportunity are starting to plan for their festive activations now. For ecommerce sellers wanting to create a physical presence and brands wanting to do something extra special, the best way to achieve maximum exposure and boost sales during the Holiday Season is with a pop-up!

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HOW TO EXECUTE A POP-UP TOUR ON A BUDGET


When a major brand decides to pop-up, you can guarantee that their activation will be taking place in more than one major city. Top destinations for the latest short-term retail and experience events often include L.A., Paris, Milan, London, Toronto and New York. Your brand may not have the big budget available to companies such as Nike, Kylie Cosmetics or even Goop – but that doesn’t mean you can’t take your show on the road with a pop-up tour.

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Pink Frog in Oakville with pop-up go


Oakville residents, both two-legged and four, were happy to welcome a one-of-a-kind pet pop-up shop to the area. Pet accessories brand, Pink Frog, partnered with a number of other Canadian companies to create a pop-up experience that was as informative for owners, as it was playful for pets.

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Tara Rivas x Poppys Collection in Oakville with pop-up go


Tara Rivas, a contemporary womenswear line and Poppys Collection, a collection of baby clothes, came together to offer a great mother-daughter/son shopping experience in Oakville. The temporary retail event was the perfect example of what Canadian fashion has to offer; from fashionable dresses and suits, to cute baby swimsuits.

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