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The 276: Waffle shoes and feel good news.

Volume 2, edition 15


How many chocolate Easter bunnys are made each year?

Scroll to the end for the answer.

TikTok Commerce 2022

TikTok’s powerful algorithm and cultural relevance has made it the go-to platform for emerging shopping trends. To succeed on TikTok, brands must craft their social commerce strategies around creating content that’s designed for entertaining first and shopping second.

#FunFact: Nearly 75% of TikTok shoppers worldwide shop on TikTok when they stumble across something in the feed. Source: Bazaarvoice

Out of the Box Pop-Up Collabs

From the Dunkin’ Donut x e.l.f. make up line to the latest collab between Waffle House and Adidas who have partnered to launch a limited-time offer (LTO) of the sportswear company’s TOUR360 22 golf shoes, it seems that the unlikeliest of brands are coming together launching LTOs, and most of them via pop-up shops.
As part of the Dior Vibe line, the maison is launching a series of pop-up stores to showcase their sleek new range of sportswear. To add to the pop-up experience, they’ve collaborated with the fitness brand Technogym to release a series of limited-edition sports equipment, ranging from a treadmill and workout bench to an exercise ball, emblazoned with the Dior star.
Here are some other recent unlikely collabs:
  • Cheetos and Forever 21
  • Lego and Stranger Things
  • Vans and Harry Potter
  • Sharpie and Nike
Interested in launching or hosting a pop-up collab?

#SpacesWanted: Discover Your Next Tenant!

  • Collingwood, Blue Mountain, Niagara Falls | Seeking kiosk or 2,000 sq. ft. of inline space for ponchos, shawls and other gift items.
  • Montreal | A beer company is looking to do an activation during the MONTREAL GRAND PRIX 2022. They are looking for a 3,000 sq. ft. streetfront location with windows on Ste. Catherine Street near Peel. Activation will run from June 13-19.
  • Toronto | Coffee company seeking 200-600 sq. ft. in the downtown core, financial district or along Queen St W.
  • Toronto | Digital native women’s apparel brand is looking for a 1,500 sq. ft. location in tourist areas outside of the GTA, preferably storefront from April-September.
  • Toronto | Looking for a storefront space on Queen or Dundas Street West for a pop-up art gallery between 1,000-2,000 sq. ft. in size.
  • Vancouver | Gift set company selling body products, candles, scents and home goods seeking 500-1,000 sq. ft. Malls and storefront spaces of interest.
Are you a match? Email or DM us!


projeX by pop-up go is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and exciting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences – all in one place. It’s a great way to launch a new product, test a new concept, or build an online presence.

Interested in being one of the first brands on projeX? Apply now!


Have an Interesting Perspective on Your Industry that You’d Like to Share?

Showcase your ideas and discuss what’s on your mind by being a guest columnist in our 276 newsletter! With a reach of 20,000 weekly readers and an average open rate of 20%, you’ll get the attention of industry leaders directly. Email or DM us!


Discover Your Perfect Pop-Up Space! #BrandsWanted

  • 600 sq. ft. of high exposure space available in dense commercial node of the downtown core.
  • 1,000 sq. ft. of shared space available for pop-ups in Mile End.
  • 2,000 sq. ft. expansive ground floor showroom, generous storage areas and full size basement.
  • 1,300 sq. ft. ground floor retail space and includes a vented commercial kitchen and wood burning fireplace. Close neighbors to this space include Gucci, Louis Vuitton, Christian Dior and other world class brands.
  • 4,000 sq. ft. available on Queen West near Trinity Bellwoods Park.
  • 20,000 sq. ft. available on Bloor Street in Yorkville.
  • 5,000 sq. ft. (over two levels) of dedicated pop-up space in Burnaby now booking for July 2022. Perfect for brand activations, services launches, event space and more!
Email or DM us and one of our pop-up specialists will get in touch with you.


20% of consumers make purchases about one week prior to Easter; 15% make purchases two weeks prior to the holiday; and
72% make their purchases a few days before the holiday. Source: Retail Council of Canada

What We’re Reading


Need Insurance for your Pop-Up? Email or DM us!

Pop-Ups and Pop-Ins in Action

Read about recent and upcoming pop-ups and pop-ins that we love.

#FGF Newsletter

#FGF (Feel Good Friday) is our parent company, Zenergy’s weekly e-newsletter that delivers top headlines and insights directly to your inbox. This consolidation of what’s new in marketing, communications, and martech brings together the best industry content in one place.
Subscribe now! Email us!

pop-up go Space Connectors

Landlords: Add properties to the pop-up go site.
Brands/Retailers: Find the perfect pop-up space.
Agencies: Host an integrated activation.
Email or DM us and we will help you get popping!
The #TuesdayTrivia answer is more than 90 million are manufactured each year!

The pop-up go team would love to hear from you for all your pop-up needs.

Category: pop-up go