HOW TO MAKE YOUR SPACE A POP-UP MAGNET!

Setting up your space as a host for pop-ups is a great way to fill an otherwise empty location with an interesting and unique concept. It’s not only perfect for landlords who envision a permanent place for a rotation of temporary activations, but also those who want to gain revenue in-between leases or test the water before committing to a long-term tenant. Experiential marketing events can help to raise the profile of your space(s) and generate foot traffic for the surrounding area, but before you can host a brand, you first need to grab their attention and let them know if they want to execute a successful event then your space is their best bet!

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2018 POP-UP REVIEW

2018 was hailed as “the year of the pop-up” and just as we all hoped, brands from across the world brought their experiential marketing A-Game for 12 months of interesting, interactive and innovative temporary brick and mortar events! Let’s take a look at some of the pop-up go team’s favourites.

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INCLUDING POP-UPS IN YOUR 2019 MARKETING BUDGET

It’s hard to believe that 2018 is soon coming to an end and that means that most companies with a December year-end are finalizing 2019 business plans and budgets for the next 12 months. Many will be looking to pop-ups and other experiential retail activations, and it’s important that the right amount of time, resources are allocated to ensure the appropriate tools are in place to execute a successful campaign.

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THE BENEFITS OF JOINING FORCES FOR A COLLABORATIVE POP-UP

As much as 2018 is the year for pop-ups, 2017 was the year for collaborations. Vogue Magazine ranked last year’s hottest fashion partnerships, and it’s no surprise that topping that list was Louis Vuitton x Supreme - arguably the most talked about pop-up event of last year. Nobody could have seen this collaboration coming, given that in 2000 Louis Vuitton sued Supreme for knocking off its logo. Fast forward to 2017 and the pair are teaming up for a partnership that would rival that of Ben Cohen and Jerry Greenfield (who knew there was anything better than Cookie Dough Ice-Cream).

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THE KEY TO SUCCESS DURING THE HOLIDAY SEASON? START PLANNING NOW!


The Holiday Season means big bucks in the retail world, and savvy businesses who want to make the most of this window of opportunity are starting to plan for their festive activations now. For ecommerce sellers wanting to create a physical presence and brands wanting to do something extra special, the best way to achieve maximum exposure and boost sales during the Holiday Season is with a pop-up!

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