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The 276: pop-up world {Volume 1 Edition 3}

Published on by popupgo

Brick-and-Mortar ‘Revenge Shopping’

30 days to Thanksgiving | 33 days to Hanukkah | 60 days to Christmas

As we head into the 2021 holiday season, Insider Intelligence is predicting strong consumer spending across all channels. This is expected to put brands and retailers on their strongest footing in years in what is being called Revenge Shopping.

Additional #FunFacts from Insider Intelligence:

Most Americans (52%) have started holiday shopping or plan to shop earlier than usual. While 37% say they’ll be shopping on the Black Friday weekend, a quarter (26%) said they will indulge in Cyber Monday.
20% more shoppers plan to shop in-store in 2021 vs 15% last year.
Total US retail sales are forecast to rise 9% to $1.147 trillion.
US brick-and-mortar retail is expected to surge 7.9% climbing to $935.79 billion.

Email or DM us to host or launch a holiday pop-up.

Emerging Social Media Trends Impacting Retailers

Social media and retail are two increasingly intertwined industries, each with a shared goal of trying to reach consumers. Sprout Social just released new insights on the most disruptive trends affecting retailers and brands this holiday season. Here is an overview of their findings:

The in-store experience is back – Consumers show increased interest in these experiences, with more than 1.26 million Twitter conversations related to pop-up stores since June 1, a 42% uptick in conversations compared to the first half of 2021.
Social commerce is the next frontier in e-commerce – 93% of executives believe businesses are increasingly moving e-commerce strategies to social media and 79% expect to use social media to sell products and services over the next three years.
Younger consumers are setting the agenda for retail brand offerings – With a spending power of $143 billion that is only expected to rise, Millennials and Gen Z hold increasing influence on the retail market and are shaping the latest trends.

Email or DM us to start a brick-and-mortar or digital pop-up today!

#SpacesWanted

TORONTO

Seeking kiosk (150 sq. ft.) for a homemade bath bomb and mineral soak product pop-up.
African print clothing, jewelry, home décor and accessories company seeking 900 sq. ft.; space with changerooms preferred.
Brand selling winter ponchos, shawls and gift items seeking around 2,000 sq. ft. for a holiday pop-up.
Body butter and skincare line seeking kiosk space (100 sq. ft.) for a holiday pop-up.

projeX

The latest offering from pop-up go, projeX by pop-up go is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and exciting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences – all in one place. It’s a great way to launch a new product, test a new concept, or build an online presence.

Interested in being one of the first brands on projeX? Apply now!

Retailers x Fintech

While many retailers have long offered credit cards, a growing number are providing simpler services, often partnering with a financial technology company (“fintech”) to make the shift. This helps retailers build a much more integrated relationship with their customers and a deeper personalized connection because of the analytics available with these streamlined and data rich platforms.

#BrandsWanted

TORONTO

2,000 sq. ft. of elegant, fully fixtured space in Midtown ready for galleries and retail pop-ups.

CALGARY

Retail center seeking home goods and health & wellness brands for a holiday pop-up.

VANCOUVER (BURNABY)

Brand activations, service launches, event spaces and more opportunities at a newly redeveloped, mixed-use project, offering up to 5,000 sq. ft. (over two levels) of dedicated pop-up space. Now booking for January 2022 and onward.

Email or DM us and one of our pop-up specialists will get in touch with you.

Shopping Center Trends

#DidYouKnow: Millennials are at the top of the list of homebuyers in the US, even when home prices increased 20% since last year.
Before the outbreak of COVID-19, malls were mostly tenanted by apparel brands. As they recover from the effects of the pandemic, landlords need to rethink their strategy and broaden their offering with brands that provide experiences and not just sell products.
#FunFact: Driven by evolution, improvements and low investments, Quick Service Restaurants are and will continue to be a preferred choice over casual dining spaces.
#EmergingTrendOrNot?: The lockdown has seen a surge in cannabis consumption and adoption with landlords considering this catrgory of retailers in their mall.
#ProTip: Mall managers need to find ways to appeal to shoppers by taking a progressive mindset that employs a combination of outside of the box initiatives and the use of updated, new age technology like VR for personalization.

Learn more about the #MakeYourMallPop program.