The 276: pop-up world {Volume 2 Edition 7}
Volume 2, edition 7
#TuesdayTrivia
What does the Olympic’s official motto ‘Citius, Altius, Fortius’ mean?
Scroll to the end for the answer.
Bringing the Human Touch to Stores
Digital native brands, from Amazon to Rihanna’s Savage X Fenty, are opening brick-and-mortar stores and, established traditional retailers, like TJX, Ross Stores, and Dick’s Sporting Goods’ Public Lands and House of Sport stores, are expanding their store count. Seems like physical retail isn’t going anywhere!
Brick-and-mortar is a great platform for customer acquisition and showrooming especially when it comes to fashion, accessories, and beauty because it offers consumers the opportunity to try, smell, and test products.
A study conducted at the end of 2021 by Cotton Incorporated found that, despite the ongoing pandemic restrictions, consumers in the US are becoming more comfortable shopping in-store.
- 72% of consumers purchased clothing in a physical store in November 2021. That’s slightly higher than the 71% who purchased apparel online during the same time frame.
- 54% expect to shop in a physical store more in the first quarter of 2022.
- 40% said they will have a stronger preference for clothes shopping in a physical store now than before the pandemic.
#FunFact: In a Retail Innovation Week panel discussion, Trevor Sumner, CEO of Perch, a leader in interactive retail marketing technology, indicated that 85% of transactions still occur in brick-and-mortar stores.
Shoppable Holograms Debut at New York Fashion Week
Through a partnership between Yahoo, Keds, and designer Maisie Wilen, larger-than-life holograms were launched at the Fall/Winter 2022 New York Fashion Week. Volumetric technology was used to create the catwalk experience of the future which showcased 28 seven-foot-tall AR 3D hologram models. The holograms, along with a GIF lookbook for the collection, were fully shoppable. The AR models can be transported onto a user’s phone, where a buy-now button is available next to the virtual item.
#SpacesWanted: Discover Your Next Tenant!
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Collingwood, Blue Mountain, Niagara Falls | Seeking kiosk or 2,000 sq. ft. of inline space for ponchos, shawls and other gift items.
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Toronto | Coffee company seeking 200-600 sq. ft. in the downtown core, financial district or along Queen St W.
- Toronto | Digital native women’s apparel brand is looking for a 1,500 sq. ft. location in tourist areas outside of the GTA, preferably storefront from April-September.
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Vancouver | Gift set company selling body products, candles, scents and home goods seeking 500-1,000 sq. ft. Malls and storefront spaces of interest.
The latest offering from pop-up go
The latest offering from pop-up go, projeX by pop-up go is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and exciting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences – all in one place. It’s a great way to launch a new product, test a new concept, or build an online presence.
Interested in being one of the first brands on projeX? Apply now!
#Report: It’s Predicted that by 2026, 25% of People will Spend One Hour Per Day in the Metaverse
By 2026, 25% of people will spend at least one hour a day in the metaverse for work, shopping, education, social, or entertainment, according to Gartner, a technological research and consulting firm. In addition, the report estimates that 30% of companies across the globe will have services and products ready for this platform as well.
Gartner defines a metaverse as “a collective virtual shared space, created by the convergence of virtually-enhanced physical and digital reality. A metaverse is persistent, providing enhanced immersive experiences.” Gartner expects that a complete metaverse will be device-independent and will not be owned by a single vendor: it will have its own virtual economy enabled by digital currencies and nonfungible tokens (NFTs).
#ProInsights: Though the metaverse remains a fuzzy concept, a growing number of brands and retailers are jumping on the bandwagon. Retailers will soon be able to buy digital land to construct virtual stores or become a leaseholder in virtual malls selling via immersive commerce.
Discover Your Perfect Pop-Up Space! #BrandsWanted
#Kamloops
- 600 sq. ft. of high exposure space available in dense commercial node of the downtown core.
#Montreal
- 1,000 sq. ft. of shared space available for pop-ups in Mile End.
#SOHO
- 2,000 sq. ft. expansive ground floor showroom, generous storage areas and full size basement.
- 1,300 sq. ft. ground floor retail space and includes a vented commercial kitchen and wood burning fireplace. Close neighbors to this space include Gucci, Louis Vuitton, Christian Dior and other world class brands.
#Toronto
- 4,000 sq. ft. available on Queen West near Trinity Bellwoods Park.
- 20,000 sq. ft. available on Bloor Street in Yorkville.
#Vancouver
- 5,000 sq. ft. (over two levels) of dedicated pop-up space in Burnaby now booking for July 2022. Perfect for brand activations, services launches, event space and more!
What We’re Reading
New Insights into the Impact of TikTok Clips
TikTok has published a new report which provides fresh insights into the role that its platform plays in the evolving path to purchase, and how TikTok Clips can change the way that brands and consumers interact.
Among their key findings:
- 49% of TikTok users say that the app is a good place to discover something new
- 44% discover products from videos posted by brands
- 25% of respondents have tagged a brand in a post
Read a full overview of the brand study here or check out an infographic overview.
Need Insurance for your Pop-Up? Email or DM us!
Pop-Ups and Pop-Ins in Action
Read about recent and upcoming pop-ups and pop-ins that we love.
pop-up go Space Connectors
Landlords: Add properties to the pop-up go site.
Brands/Retailers: Find the perfect pop-up space.
Agencies: Host an integrated activation.
The #TuesdayTrivia answer is a Faster, Higher, Stronger!
