The 276: pop-up world {Volume 2 Edition 6}
Volume 2, edition 6
#TuesdayTrivia
What was Marilyn Monroe’s natural hair color?
Scroll to the end for the answer.
#TrendAlert: Gorpcore
Gorpcore – named after the colloquial term for trail mix (“Good Ol’ Raisins and Peanuts”) – is a style focused around wearing utilitarian, functional, outdoors-inspired gear. Web searches for gorpcore have steadily increased as the pandemic pushed people to embrace the outdoors. Outdoor styles have quickly entered the streetwear scene – earning endorsements from celebrities and even finding a place in luxury collaborations. Arc’teryx (pictured above) recently partnered with Jil Sander for a collection that features jackets, bibbed trousers, and a one-piece suit.
#FunFact: There are currently 5,200 average weekly web searches for gorpcore!
How to Decide on a Merchandising Style
Envision you are walking into a high-end luxury boutique. Now, instead, envision an accessible, budget-friendly, high volume store instead. You may have only pictured a snapshot of the overall presentation, yet it is enough to notice striking differences. A strong brand image means visual consistency in all of the spaces where a brand is shown, and that is true both in marketing, as well as in visual merchandising.
A merchandising style is the manner in which a product is displayed, such as the way it is folded, hung, or featured in any way. The fullness of a space, including the number of units placed per SKU, counts towards the merchandising style as well. Variations of merchandising styles are based on differences in clientele’s shopping needs and expectations, operational needs, and very much also the brand image itself. Operationally, the merchandising styles need to fulfill volumes of inventory and sales goals. Just as in marketing, they communicate key selling points about the products as a silent seller and showcase the value of the products. Merchandising styles also affect the way that customers interact with the products, and therefore affect shopping behaviours.
#SpacesWanted: Discover Your Next Tenant!
-
Collingwood, Blue Mountain, Niagara Falls | Seeking kiosk or 2,000 sq. ft. of inline space for ponchos, shawls and other gift items.
-
Toronto | Coffee company seeking 200-600 sq. ft. in the downtown core, financial district or along Queen St W.
-
Vancouver | Gift set company selling body products, candles, scents and home goods seeking 500-1,000 sq. ft. Malls and storefront spaces of interest.
The latest offering from pop-up go
The latest offering from pop-up go, projeX by pop-up go is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and exciting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences – all in one place. It’s a great way to launch a new product, test a new concept, or build an online presence.
Interested in being one of the first brands on projeX? Apply now!
Conversational AI
Conversational AI is becoming more integrated into consumers’ lives every year, as tech like retail bots and virtual agents continue to improve the customer experience. Smart speaker commerce has not yet taken off in a significant way, however there is ample room for growth in voice shopping and buying.
#FunFact: About a quarter (26.8%) of smart speaker users 14 years of age and older, or 8.9% of the population, made a purchase via the device in 2021. It is forecast that those figures will rise slightly in the coming years, climbing to 27.5% and 9.9%, respectively, by 2025 (Source: eMarketer Insider Intelligence).
Voice commerce still faces some hurdles before it can be widely adopted, such as the difficulty of discovering products entirely by ear. However, new tech might address some of those issues by improving the customer experience.
Discover Your Perfect Pop-Up Space! #BrandsWanted
#Kamloops
- 600 sq. ft. of high exposure space available in dense commercial node of the downtown core.
#Montreal
- 1,000 sq. ft. of shared space available for pop-ups in Mile End.
#SOHO
- 2,000 sq. ft. expansive ground floor showroom, generous storage areas and full size basement.
- 1,300 sq. ft. ground floor retail space and includes a vented commercial kitchen and wood burning fireplace. Close neighbors to this space include Gucci, Louis Vuitton, Christian Dior and other world class brands.
#Toronto
- 4,000 sq. ft. available on Queen West near Trinity Bellwoods Park.
#Vancouver
- 5,000 sq. ft. (over two levels) of dedicated pop-up space in Burnaby now booking for July 2022. Perfect for brand activations, services launches, event space and more!
What We’re Reading
Influencer Marketing Best Practices
The influencer marketing industry has become synonymous with curated, beautiful content that can help support avariety of brands and verticals across many social platforms.
Here are some best practices for retail brands:
- Leverage a variety of social media channels to diversify your influencer approach and achieve business results.
- Create an ambassador program to increase brand loyalty through always-on relationships and consistent brand lift.
- Measure the impact of your retail influencer programs to prove ROI.
Need Insurance for your Pop-Up? Email or DM us!
Pop-Ups and Pop-Ins in Action
Read about recent and upcoming pop-ups and pop-ins that we love.
pop-up go Space Connectors
Landlords: Add properties to the pop-up go site.
Brands/Retailers: Find the perfect pop-up space.
Agencies: Host an integrated activation.
The #TuesdayTrivia answer is a Lemon / Melon!
