The 276: pop-up world {Volume 2 Edition 4}
Volume 2, edition 4
#TuesdayTrivia
What African animal’s name means “river horse”?
Scroll to the end for the answer.
Consumers Changing Desires and Behaviors
Email marketers may have to revise some of what they think they know about consumers. The pandemic has led to new desires and consumer behaviors, and things may never return to what they were prior to COVID-19, according to a study released by research company Euromonitor International.
The study identified these 10 global trends in consumer desires and behaviors:
- Backup Planners: Supply chain disruptions have prompted shoppers to turn to subscription services or community-group buying.
- Climate Changers:Â Millennials and Gen Z, the largest spending cohort of the future, will use tools to ensure minimal climate impact.
- Digital Seniors: 82% of those age 60+ now own a smartphone and brands should seek to build agile plans directed at both advanced digital seniors and elderly novices.
- Financial Aficionados:Â 57% of consumers accessed a banking service through their smartphones weekly. Given this, retailers should collaborate with financial services corporations to facilitate alternate forms of payment, such as cryptocurrencies or buy now, pay later.
- The Great Life Refresh: Many more consumers now prefer to spend their money on experiences rather than things and feel they can make a difference with their choices and actions.
- The Metaverse Movement: Consumers are embracing immersive, 3D digital services, and 37% took part in online video gaming at least once per week last in 2021. Innovative brands must invest in their AR/VR capabilities.
- Pursuit of Preloved: The desire for sustainability has removed the stigma once associated with second-hand shopping, resulting in growth in secondhand, recommerce and peer-to-peer marketplaces.
- Rural Urbanites: The need for green spaces and the desire for faster and cleaner commutes is reshaping preferences in cities. Brands need to offer flexible brick-and-mortar and online shopping.
- Self-Love Seekers: Consumers in this group believe in being good to themselves. Brands should provide products that help consumers feel fulfilled and self-assured. Investing in AI/other technologies that can drive personalization is a must.
- The Socialization Paradox: Some consumers are eager to return to pre-pandemic life, others have a more cautious attitude. Companies must provide flexible solutions, including those that blend remote work and virtual events with in-person engagement.
#FunFact
83% of Instagram users discover products or services in the app.
#ProTip: Embrace conversational commerce, as it offers a huge opportunity for brands to drive both engagement and revenue. Source: Retail Dive.
#SpacesWanted: Discover Your Next Tenant!
- Toronto, Mississauga, Vaughan | African print clothing, jewelry, home décor and accessories company seeking approximately 1,200 sq. ft. space, ideally with changerooms.
-
Calgary | Seeking 400-800 sq. ft. of mall space for an Asian merchandise and baked goods pop-up concept.
- San Francisco (USA) | Youth and girl’s fashion company seeking 300 to 500 sq. ft. of street front or shopping center space in the SF/Palo Alto area.
The latest offering from pop-up go
The latest offering from pop-up go, projeX by pop-up go is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and exciting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences – all in one place. It’s a great way to launch a new product, test a new concept, or build an online presence.
Interested in being one of the first brands on projeX? Apply now!
Are Social Shoppers Buying into In-App Checkout?
The majority of US social buyers still order from retailer websites, rather than directly on social platforms. Last December, 61.5% said they made their most recent social commerce purchase on the retailer’s site, while 38.5% reported doing so through the social network’s checkout feature. Wherever the money changes hands, there’s certainly enough of it to go around: US social commerce sales topped $36 billion in 2021 and will more than double in 2025.
Discover Your Perfect Pop-Up Space! #BrandsWanted
#Montreal
- 1,000 sq. ft. of shared space available for pop-ups in Mile End.
#Toronto
- 4,000 sq. ft. available on Queen West near Trinity Bellwoods Park.
#Vancouver
- 700 sq. ft. of former café space on Robson Street.
What We’re Reading
Need Insurance for your Pop-Up? Email or DM us!
#SpaceWanted: Curious Scarlet
New digital native brand looking for pop-in spaces
Curious Scarlet is an online retailer specializing in modern, luxury accessories that have been carefully curated exclusively for women by women. Their exclusive high-end products aim to Elevate, Stimulate, and Rejuvenate a woman’s everyday life while bringing happiness to their femininity through playfulness or mindfulness. Scarlet’s hand-picked products give women the extra boost they need, whether looking for joy, relaxation, or excitement.
Locations: Urban core, across the US and Canada
Space requirements: Pop-ins (from kiosk spaces to shelves)
Duration: Flexible
Pop-Ups and Pop-Ins in Action
Read about recent and upcoming pop-ups and pop-ins that we love.
pop-up go Space Connectors
Landlords: Add properties to the pop-up go site.
Brands/Retailers: Find the perfect pop-up space.
Agencies: Host an integrated activation.
The #TuesdayTrivia answer is a Hippopotamus!
