The 276: pop-up world {Volume 2 Edition 3}
Volume 2, edition 3
#TuesdayTrivia
What can be broken but is never held?
Scroll to the end for the answer.
#TrendAlert: Earth Talk: Customers Want to Know Environmental Impact of What They’re Buying
Globally, 91% of consumers expect companies to be socially and environmentally responsible. But it’s no longer enough for brands to claim to be sustainable—they must be transparent with their efforts and progress. Vague sustainability claims act as a deterrent for customers.
Fashion brand Rebecca Minkoff uses an AI-powered transparency tool that shows exactly how much water and material it takes to make each item compared to similar products. Retailers like Amazon and Sephora allow customers to sort products that are climate pledge friendly or made with clean materials, making it easier to support responsible brands.
#ProInsight: Highlight your brand’s sustainability efforts and goals to differentiate it from competitors.
#FunFact
Physical retail continues to drive the bulk of retail sales — and will for quite some time. Despite all the attention given to e-commerce, 72% of US retail sales will still occur in brick-and-mortar stores in 2024, according to new research from Forrester.
#SpacesWanted: Discover Your Next Tenant!
- Toronto | Bike company seeking +/-1,000 sq. ft. on Queen West or Ossington.
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Toronto | Coffee company seeking 200-600 sq. ft. in the downtown core, financial district, and fashion district.
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Toronto | Women’s fashion designer seeking 500 to 1,000 sq. ft. in Yorkville, on Queen West, or Ossington.
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San Francisco (USA) | Youth and girl’s fashion company seeking 300 to 500 sq. ft. of street front or shopping center space in the SF/Palo Alto area.
The latest offering from pop-up go
The latest offering from pop-up go, projeX by pop-up go is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and exciting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences – all in one place. It’s a great way to launch a new product, test a new concept, or build an online presence.
Interested in being one of the first brands on projeX? Apply now!
Twitter Publishes New Guide on What Consumers Expect from Brands via Tweets
Twitter has published a new report, #RealTalk, which looks at how brands can maximize their success on the platform, based on evolving consumer trends and expectations in the app.
Here are a few highlights from the report:
- Brand conversation is increasing on Twitter, with more people looking to engage with brands in the app.
- Consumers want brands to communicate authentically and honestly to provide valuable, real-time updates via tweets.
- Brands need to evolve their messaging and ensure that they’re connecting with their audiences based on the times and what’s happening in the world.
Get the full guide here.
Discover Your Perfect Pop-Up Space! #BrandsWanted
#Montreal
- 1,000 sq. ft. of shared space available for pop-ups in Mile End.
#St.Catharines
- 2,200 sq. ft. newly renovated character shop on James Street perfect for pop-ups.
#Toronto
- 800 sq. ft. of clean modern space ready for events/galleries near High Park, includes access to a private back courtyard.
- Two-story storefront with large windows and exposed brick, 4,000 sq. ft. located at Queen St W and Bathurst St.
What We’re Reading
Need Insurance for your Pop-Up? Email or DM us!
Curious Scarlet
New digital native brand looking for pop-in spaces
Curious Scarlet is an online retailer specializing in modern, luxury accessories that have been carefully curated exclusively for women by women. Their exclusive high-end products aim to Elevate, Stimulate, and Rejuvenate a woman’s everyday life while bringing happiness to their femininity through playfulness or mindfulness. Scarlet’s hand-picked products give women the extra boost they need, whether looking for joy, relaxation, or excitement.
Locations: Urban core, across the US and Canada
Space requirements: Pop-ins (from kiosk spaces to shelves)
Duration: Flexible
Pop-Ups and Pop-Ins in Action
Read about recent and upcoming pop-ups and pop-ins that we love.
#FunFacts
2021 Holiday Sales Grew 14.1% over 2020 to Record $886.7B!
“We closed out the year with outstanding annual retail sales and a record holiday season, which is a clear testament to the power of the consumer and the ingenuity of retailers and their workers,” NRF President and CEO Matthew Shay said.
Source: National Retail Federation
pop-up go Space Connectors
Landlords: Add properties to the pop-up go site.
Brands/Retailers: Find the perfect pop-up space.
Agencies: Host an integrated activation.
The #TuesdayTrivia answer is a promise!
