The 276: pop-up world {Volume 1 Edition 8}
Holday Countdown: 25Â days to Christmas
#TuesdayTrivia
What is the loudest animal on Earth?
 Scroll to the end for the answer.
#TrendAlert: Fragrance Expected to Boost Beauty Sales this Holiday
During a holiday season that’s forecasted to experience high sales growth, beauty could be one of the winners of the consumer wallet share. According to the NPD Group, the US beauty industry is expected to continue strong sales performance and close out 2021 with double-digit revenue growth. NPD further predicts that fragrance will be a major driver, as 40% of annual fragrance sales are made in Q4 and the category has seen particularly high sales all year.
Top categories within this sector include prestige makeup, skincare, fragrance, and haircare.
#FunFact:Â More than 25% of U.S. shoppers this holiday season are planning to buy a beauty product.
#FunFact: Boomers Prefer Stores
Shoppers worldwide plan on shopping both in-store and online this holiday season, however 22% of Boomers (now aged 57+) are planning to do all their shopping in person this year. Source: Insider Intelligence eMarketer
#SpacesWanted
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Montreal | Ice cream company seeking shared space (minimum 100 sq. ft.) in a café or boutique preferably in the Old Port or near Concordia University.
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Toronto | DTC women’s fashion and accessories brand seeking 700-1,000 sq. ft. in North York.
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Toronto |Â Tropical indoor plant company seeking 1,000 sq. ft. on Queen West, Ossington or other high traffic areas.
The latest offering from pop-up go
The latest offering from pop-up go, projeX by pop-up go is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and exciting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences – all in one place. It’s a great way to launch a new product, test a new concept, or build an online presence.
Interested in being one of the first brands on projeX? Apply now!
Agility + Innovation are Musts for Retail Success
Retail consumption has always followed a seasonal pattern, and today’s consumer behavior is even more volatile. An unexpectedly successful product placement, a few words of praise from an influencer, or an effusion of social media chatter can bring about a spike in traffic and sales.
Retailers hoping to win and retain customer loyalty must build an underlying technology foundation that will make agility and innovation possible – both online and in-store.
#ProTip:Â A cloud-based technology solution can provide near-infinite resources, including unlimited processing power and storage capacity as well as the ability to scale on demand.
#BrandsWanted
Burlington, ON |Â Cart and inline spaces available at prime regional shopping centre for retailers and brands looking to pop-up for the holidays.
St. Catharines, ON |Â 2,200 sq. ft. of newly renovated character shop on James Street perfect for pop-ups.
LAST CHANCE: Toronto, ON | The Leslieville Christmas Pop-Up Market is seeking artisanal vendors for their 8th annual event taking place on December 4 and 5.
Last Chance: Holiday Gift Guide
The holiday season is fast approaching, and with it comes a whole new set of deadlines. The world’s largest retail association, the NRF forecasts that 42% of consumers will start their holiday shopping earlier than usual, making it imperative to be prepared. Zenergy is helping brands and retailers get holiday-ready with their gift guide package aimed at turning target consumers into shoppers!
Learn more about the Zenergy Gift Guide package here.
Need Insurance for your Pop-Up? Email or DM us!
Pop-Ups and Pop-Ins in Action
Read about recent and upcoming pop-ups and pop-ins that we love.
#FunFact: Childrenswear Industry is Growing
pop-up go Space Connectors
Landlords: Add properties to the pop-up go site.
Brands/Retailers: Find the perfect pop-up space.
Agencies: Host an integrated activation.
#FunFact
Retailers saw an increase in foot traffic, with approximately 104.9 million shoppers visiting stores, up from 92.3 million in 2020. Source: NRF, November 30, 2021
What we’re reading
The #TuesdayTrivia answer is a Sperm Whale!
