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The 276: pop-up world {Volume 1 Edition 7}

Published on by popupgo

Holday Countdown

2 days to Thanksgiving | 5 days to Hanukkah | 31 days to Christmas

#TuesdayTrivia

What comes down but never goes up?

Scroll to the end for the answer.

Build Brand Authority

Brands can become trusted authorities by creating altruistic, accurate, credible, consistent and practical content. The process requires a holistic strategy implemented over time that’s achieved by following best practices such as publishing original research, highlighting trusted subject matter experts, crafting case studies that demonstrate competence and engaging your social media audience.

Here are some common characteristics that can help build brand authority. Strive for content that is:

Altruistic – don’t push your brand’s product, instead focusing on the audience and their needs
Accurate – cite relevant information, data, and statistics from third-party research and studies or industry experts
Credible – from someone who’s experienced in their field or who can demonstrate that their advice works with clear results or evidence
Consistent – non-contradictory
Practical – provide real-world answers and solutions that readers can try in their own lives

Create a strategic content marketing plan for your brand, email or DM us!

#ProInsights: How AI is Changing the Way Customers Shop Online

“Online shoppers expect their favorite brands to be proactive at every step of their increasingly digital journeys to deliver immediate, meaningful, and highly personal interactions that are contextual to their current needs. AI-Assisted conversations can deliver value in many forms to a consumer who engages with an eCommerce shop. This can range from helping answer very specific questions that help the visitor progress faster through the sales journey, engaging the user in experiences that are contextual to their current needs (for example, designing a personalized product recommendation catered to their unique needs), or simply connecting to the shopper’s past purchase history to return an instant order status. There are multiple use cases, but the main goal is to meet shoppers on their platform of preference (for example Facebook Messenger or Instagram DM which have billions of monthly active users) and engage them in AI-assisted conversations that solve one or more of their problems.”

Liziana Carter

CEO and founder, GROW AI

#SpacesWanted in #Toronto

Professional salon brand seeking 500 sq. ft. of street front space on Queen St W, Ossington or in Yorkville.
Pre-loved thrifted clothing store seeking 200-500 sq. ft. in The Beaches, Leslieville or on the Danforth.

Three Major Consumer Behavior Changes

A new survey from the digital bank One illuminates some of the key retail trends that will shape the 2021 holiday season and the 2022 retail landscape.

Here are some of the top trends:

A rise in non-physical gifts like experiences, cryptocurrencies, and gift certificates.
67% of Americans are highly concerned about credit card fraud this season, especially as sold-out retailers push them to less well-known ecommerce sites.
A massive uptick in the “reseller” market, including pop-ups, as traditional retailers sell out early and experience price surges.
A decline in usage of debt to finance holiday shopping, as the pandemic has led to much greater frugality (even amongst those with stable jobs and incomes).

#FunFacts from the survey include: Many Americans have radically changed the kinds of gifts they will be giving. Changes in what they will be giving include gifts for:

around the house (46%)
gift certificates (32%)
experiences instead of physical goods (25%)

Take advantage of these shifting behaviors with a pop-up, email or DM us!

The latest offering from pop-up go

The latest offering from pop-up go, projeX by pop-up go is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and exciting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences – all in one place. It’s a great way to launch a new product, test a new concept, or build an online presence.

Interested in being one of the first brands on projeX? Apply now!

TikTok Shares New Insights into Holiday Shopping Trends

TikTok played a role in a 2020 Black Friday purchase for 80% of users, the company said, and 40% of users bought a product after seeing it on the platform. The company also stated that its users are more likely than those on other sites to purchase gaming devices, gifts, personal care items, personal electronics and clothes. You can check out TikTok’s latest research report here.

Need help developing a strategy and content for TikTok? Email or DM us!

#BrandsWanted

Burlington, ON | Cart and inline spaces available at prime regional shopping centre for retailers and brands looking to pop-up for the holidays.

Toronto, ON | 700 sq. ft. storefront in Leslieville available for retail pop-ups and events.

Pop-Up Markets

Toronto, Ontario: BOOK NOW! The Leslieville Christmas Pop-Up Market is seeking artisanal vendors for their 8^th annual event taking place on December 4 and 5.
Vernon Hills, Illinois: LAST CHANCE! Seeking art, craft, gift vendors and more for a shopping center marketplace event; 100 sq. ft. and up available. A few spots left for the grand opening on November 26.

Email or DM us and one of our pop-up specialists will get in touch with you.

It’s Not Too Late: Holiday Gift Guide

The holiday season is fast approaching, and with it comes a whole new set of deadlines. The world’s largest retail association, the NRF forecasts that 42% of consumers will start their holiday shopping earlier than usual, making it imperative to be prepared. Zenergy is helping brands and retailers get holiday-ready with their gift guide package aimed at turning target consumers into shoppers!

Learn more about the Zenergy Gift Guide package here.