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The 276: pop-up world {Volume 1 Edition 5}

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16 days to Thanksgiving | 19 days to Hanukkah | 45 days to Christmas

Loyalty Programs: What do Customers Really Want?

Last week, Dick’s Sporting Goods announced that Nike’s loyalty program would be available through the sporting goods store’s mobile app. On the heels of this partnership, eMarketer compiled data on how consumers feel about loyalty programs, here are some insights:
  • Almost 70% of consumers agree their loyalty is more difficult to maintain than ever, according to Clarus Commerce. Nearly 80% said they don’t want to accumulate points and that to maintain their loyalty, programs should provide immediate benefits.
  • Consumers who use rewards programs spend 92% more than customers who don’t, per Paytronix.
  • According to a May 2021 YouGov survey, 68% of US adults like loyalty programs that send personalized offers/discounts based on their purchase history.

#FunFact: The Starbucks Rewards program has 24.2 million active US members who make up 51% of the chain’s US spending, per the company’s earnings call.

Integrate a loyalty program into your pop-up or retail space email or DM us!

#TrendAlert: Premium Pet Lifestyle

In 2020, US$103.6B was spent on pets in the US, with US$29.4B on pet accessories. The pet accessories market is projected to reach US$42.3 Billion by 2026, growing at a compound annual growth rate of 6.3% over the period.
American pet retailer Petco is well aware of this trend with the recent opening of a flagship store in SoHo for Reddy, the company’s premium lifestyle brand for dogs.
Take advantage of this trend and launch or host a pet pop-up email or DM us!

 

#SpacesWanted #Toronto

King St. West or Queen St. West | Popular clothing company seeking +/- 3,000 sq. ft.
Downtown Core | Seeking shelf space (50-80 sq. ft.) for a homemade bath bomb and mineral soak product pop-up.

 

projeX

The latest offering from pop-up go, projeX by pop-up go is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and exciting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences – all in one place. It’s a great way to launch a new product, test a new concept, or build an online presence.

Interested in being one of the first brands on projeX? Apply now!

 

From URL to IRL

Online Stores in Offline Spaces
Many digital native, direct-to-consumer brands like Bonobos, Glossier, Casper, and Warby Parker started online, but have since launched and expanded their physical presence in real life (IRL).
“Pop-up shops, whether they are promoting a digital brand or a new Netflix show, will be a permanent part of the retail landscape going forward,” said Luciano d’Iorio, Regional President of CDNGLOBAL real estate brokers.
Take the opening of the first brick-and-mortar Amazon Fresh Grocery Store, for example. The Amazon Fresh grocery store is a grocery store designed from the ground up to offer a seamless grocery shopping experience, whether customers are shopping in-store or online.
In 2022 we expect to see more brands — giant retailers and smaller DTC brands alike — continue to leverage the technology and convenience of ecommerce in offline experiences.
Go from online to offline with a pop-up email or DM us!

#BrandsWanted

Vernon Hills, Illinois

  • Seeking art, craft, gift vendors and more for a shopping center marketplace event; 100 sq. ft. and up available.
Toronto, ON
  • 2,000 sq. ft. in Forest Hill perfect for pop-up shops or art galleries.
  • Curbside pop-up shop (100 sq. ft.) in The Beaches ready for gift and holiday décor retailers.
Vancouver, BC
  • Brand activations, service launches, event spaces and more opportunities at a newly redeveloped, mixed-use project, offering up to 5,000 sq. ft. (over two levels) of dedicated pop-up space. Now booking for January 2022 and onward

Email or DM us and one of our pop-up specialists will get in touch with you.

 

 

Shopping Center Trends

The future of consumer engagement for #malls is real-time, individualized and omnichannel. With 90.3% of North Americans online in 2020, malls must integrate digital marketing and technology into their strategy to engage consumers online and increase foot traffic.

Learn more about the #MakeYourMallPop program.

 

#FunFact: Bracketing

58% percentage of US consumers buy multiple items to try at home with the intention of returning those that don’t work, a practice called bracketing, per Narvar.

 

Pop-Ups and Pop-Ins in Action

Read about recent and upcoming pop-ups and pop-ins that we love.

pop-up go Space Connectors

Landlords: New to pop-up go and want to add properties to the site? Email or DM us and we will help you list your space(s)!
Brands/Retailers: Want to pop-up? Email or DM us and we will get on it immediately!

What we’re reading

#ClientLove

“The pop-up go team listened to our requirements and worked with us in a collaborative partnership to achieve them. Their extensive knowledge of these types of activations coupled with their great understanding of Toronto led to finding the perfect location for our pop-up shop. They have shown tremendous commitment to supporting our brand awareness.’’ 
– Brendan Cox, The Scottish and Irish Store

The pop-up go team would love to hear from you for all your pop-up needs. info@popupgo.com

Category: pop-up go
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