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The 276: pop-up world {Volume 1 Edition 4}

Published on by popupgo

Holday Countdown

23 days to Thanksgiving | 26 days to Hanukkah | 52 days to Christmas

Foot Traffic is Back!

Retail foot traffic is up 60% in the US, reported Zenreach, with some segments experiences increases as high as 107% in July. A sign of the times?

Email or DM us to host or launch a holiday pop-up.

Tips for Building Business on Instagram Live

Instagram Live can allow your business to connect with customers, humanizing it while building trust and possibly driving sales. The platform allows to break the virtual barrier between you and your audience. Here are a few tips to creating a positive Instagram Live experience for your audience.

Choose a Topic for Your Instagram Live Stream
Promote Your Instagram Live
Give a Short Introduction When You Go Live
Pin a Post and Inspire People to Share It to Their Stories
Change Your Pinned Post and Call to Action (CTA) Mid-Stream
Preview Your Next Instagram Live

#ProTip: Create a background graphic to upload and display during your live stream.

Email or DM us to help you create an IG pop-up shop!

#SpacesWanted

Southern Ontario Tourist Markets | Collingwood/Blue Mountain, Niagara Falls…Seeking space for a holiday pop-up (kiosk or 2,000 sq. ft. of inline space) for ponchos, shawls and other gift items.

Brampton + Mississauga | Specialty gifts and high-quality office accessories company seeking kiosk or approx. 400 sq. ft. of inline space.

Montreal | Seeking 300-1,000 sq. ft. in Old Port or near Concordia University for an ice cream shop pop-up; standalone or shared space in cafés and boutiques of interest.

projeX

The latest offering from pop-up go, projeX by pop-up go is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and exciting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences – all in one place. It’s a great way to launch a new product, test a new concept, or build an online presence.

Interested in being one of the first brands on projeX? Apply now!

Over 70% of Retail Sales Will Come From Stores in the Next Few Years

Forrester Report

Stores remain the biggest pull for shoppers, and Forrester estimates that 72% of retail sales in the U.S. will take place there by 2024.

According to Forrester, the top reasons for shopping in a brick-and-mortar environment are:

to test products (47%)
being able to walk away with an item after purchasing it (38%)

Additional research indicated that retailers must also ensure that their stores are worth the effort. They should deliver experiences and support operations that remove customer pains that impact behavior and provide diverse capabilities for catering to different consumer preferences.

#FunFact: In July 2021, shopping mall traffic exceeded pre-pandemic levels according to a recent report from Placer.ai.

#BrandsWanted

LABRADOR CITY, NL

800 sq. ft. available for fashion, home goods and other retailers.

KITCHENER, ON

Free standing 1,500 sq. ft. corner building seeking pop-ups in downtown

CALGARY, AB

Retail center seeking home goods and health & wellness brands for holiday kiosk pop-up

VANCOUVER, BC

700 sq. ft. former café on Robson St available for pop-ups.
Brand activations, service launches, event spaces and more opportunities at a newly redeveloped, mixed-use project, offering up to 5,000 sq. ft. (over two levels) of dedicated pop-up space. Now booking for January 2022 and onward.

Email or DM us and one of our pop-up specialists will get in touch with you.

Shopping Center Trends

To enhance foot traffic in a mall environment, catering to consumer’s interest in locally-produced merchandise is key. Consider thematic pop-ups and make your mall a hotspot for community support and gatherings.

Learn more about the #MakeYourMallPop program.

#TrendAlert: Shapewear

Shapewear sales were up 27% year over year (YoY) in Q3 2021, per The NPD Group. The best-selling products have shifted from waist cinchers and body suits to more comfortable and versatile options, like tank tops and thongs.