The 276: pop-up world {Volume 1 Edition 11}
Holday Countdown: 4 days to Christmas
It’s beginning to look a lot like Christmas and to celebrate, The 276 team will be taking a break. But don’t fret, we’ll be back with more tips, insights and news the week of January 3.
#TuesdayTrivia
Which popular holiday beverage is also called milk punch?
Scroll to the end for the answer.
New Guide Helps Brands Reap Rewards from Pinterest Shops
Pinterest has created a free 57-page guide to help brands set and maximize results from a Pinterest Shop through ads and organic listings. The guide also features explainers for topics such as feed maintenance, best practices, tips addressing multi-feed support for catalogs, metadata details, optimizing Pins for products that can be purchased, and other topics.
#FunFact
Today is the astronomical first day of winter in the Northern Hemisphere and the shortest day of the year. Happy Winter Solstice!
#SpacesWanted
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GTA, Toronto Downtown Core | Popular toy company seeking approximately 15,000 sq. ft. in the Toronto downtown core or GTA for a 2-month interactive pop-up event.
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Montreal | Seeking 1,000 sq. ft. in downtown core for an ice cream pop-up shop.
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Throughout Ontario | A sales center is looking for multiple 1,000-2,000 sq. ft. locations in central (street locations) and rural (strip malls or enclosed malls) markets for 6-month pop-up sales offices.
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Toronto | Tropical indoor plant company seeking 1,000 sq. ft. on Queen West, Ossington or other high traffic areas.
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Washington Metro Area (USA) | A fashion brand is seeking 400-1,000 sq. ft. in DMV.
The latest offering from pop-up go
The latest offering from pop-up go, projeX by pop-up go is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and exciting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences – all in one place. It’s a great way to launch a new product, test a new concept, or build an online presence.
Interested in being one of the first brands on projeX? Apply now!
#FunFact
Black Friday saw the highest in-store turnout of the Cyber Five, with over 66.5 million US shoppers! Source: eMarketer
#BrandsWanted #Toronto
- 800 sq. ft. of clean modern space ready for events/galleries near High Park, includes access to a private back courtyard.
- Storefront with large windows and exposed brick. 4,000 sq. ft. over two storeys located at Queen St W and Bathurst St.
What We’re Reading
Need Insurance for your Pop-Up? Email or DM us!
#Report: 2022 US Consumer Trends
Consumer research platform Attest revealed some great news for retailers – shopping is now America’s favorite pastime as we head into 2022!
Of the 2,000 working-age consumers polled, a massive 60% say they go shopping weekly or daily, far surpassing engaging in a sporting activity (29%) or going to a group, class, or club (22%) at the same frequency.
Pop-Ups and Pop-Ins in Action
Read about recent and upcoming pop-ups and pop-ins that we love.
#TrendAlert: Chunky Loafers
Driven by the ‘90s revival and Gossip Girl reboot, chunky loafers are a preppy staple turned ‘it’ shoe. Luxury brands like Gucci and Prada are pushing this trend into next season with lug sole loafers appearing in their SS22 collections.
The data:
- Currently a top market mover with many SKUs online out of stock, Chunky loafers have a strong engagement rating and social buzz is +17% to last year.
- A high-volume trend, there are 15.7K average weekly web searches for chunky loafers, +199% to last year.
Other shoe trends that are starting to grow:
- Brown kitten heels
- Mary Jane pumps
- Chunky heel boots
Also, chain mules have been growing in popularity all year and are expected to continue to be on trend in 2022.
pop-up go Space Connectors
Landlords: Add properties to the pop-up go site.
Brands/Retailers: Find the perfect pop-up space.
Agencies: Host an integrated activation.
The #TuesdayTrivia answer is Eggnog! Here is an easy eggnog recipe.
