The 276: pop-up world {Volume 1 Edition 10}
Holday Countdown: 11 days to Christmas
#TuesdayTrivia
How many sides does a snowflake have?
Scroll to the end for the answer.
Future of Commerce Report
Square released its second annual “Future of Commerce” report that reveals how retailers, restaurateurs – and for the first time, beauty businesses – continue to evolve and adapt their business models through the pandemic and whatever comes next.
Here are some insights:
- 47% of retailers now offer buy online, pick up in-store (BOPIS).
- Among retailers who sell on social media, the percentage of revenue that comes from each channel is as follows: Instagram 32%, Facebook 31%, Twitter 31% and TikTok 30%.
- More than 25% of retailers say that not knowing enough about technology options/platforms keeps them from selling goods through newer online or social channels.
#ProQuote
“Commerce is constantly changing and we’re seeing that many of these changes are here to stay. Businesses that understand these shifts in consumer behavior can benefit by creating digital-first operations that prioritize the customer experience for enhanced brand loyalty and reputation.” – Alyssa Henry, Executive Vice President, Square
#SpacesWanted
Popular toy company seeking approximately 15,000 sq. ft. in the Toronto downtown core or GTA for a 2-month interactive pop-up event.
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Niagara Falls, Collingwood, Blue Mountain, ON | Seeking kiosk or 2,000 sq. ft. of inline space for ponchos, shawls and other gift items.
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North Vancoucer, BC | Gift set company selling body products, candles, scents and home goods seeking 500-1,000 sq. ft. of space.
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D.C., Maryland, Virginia (USA) | Youth & girl’s fashion company seeking 300-500 sq. ft. of street front or shopping center space in the D.C. market.
The latest offering from pop-up go
The latest offering from pop-up go, projeX by pop-up go is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and exciting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences – all in one place. It’s a great way to launch a new product, test a new concept, or build an online presence.
Interested in being one of the first brands on projeX? Apply now!
#FunFact
85% of respondents to a recent Wunderman Thompson survey believe that people must be prepared to rethink the way they live and spend if we are to tackle climate change.
#BrandsWanted
KAMLOOPS, BC | 600 sq. ft. of high exposure space available in dense commercial node of the downtown core.
LAST CHANCE! TORONTO, ON | The Leslieville Christmas Pop-Up Market is seeking artisanal vendors for their 8th annual event taking place on December 18 and 19.
What We’re Reading
Need Insurance for your Pop-Up? Email or DM us!
#MacroTrendSustainable Standard
The sustainability conversation is evolving as the intersecting crises of the past year unfold from a global pandemic, supply chain disruptions, to a climate breakdown, to name a few. The rise in tech-enabled innovations and the increasing importance of implementing systemic solutions make it clear that shifting consumer sentiment is just the start in our fight for climate action.
Here are some examples of how brands are addressing this:
- Adidas hosted a one day pop-up shop offering custom, upcycled fashion
- 52 fashion brands including Reformation, Nicholas Kirkwood, and Allbirds are certified carbon neutral today.
- Gucci’s recent partnership with The RealReal and ThredUp’s various partnerships with companies like Madewell, Rent the Runway, and Farfetch signal the industry’s strong belief in the success of secondhand clothing.
- Beauty brands are utilizing biomaterials like mycellium, the root system of fungi, to create sustainable packaging.
Pop-Ups and Pop-Ins in Action
Read about recent and upcoming pop-ups and pop-ins that we love.
#TrendAlert: Swirl Nails
Nail art is quickly becoming an outfit staple as it-girls and influencers embrace this accessible and statement-making trend. An extension of the popular Y2K and 70s psychedelic fashion trends, swirl nails are gaining popularity, making their way from Pinterest boards and IG feeds to nail salons across the nation.
The data:
- A TikTok trend with nearly 13M views on the app, swirl nails are currently experiencing accelerated growth.
- A high volume trend, there are 7.9K average weekly web searches for swirl nails, +5,730% to last year.
Other nail art trends include:
- Abstract (seen on the runway at KNWLS and Peter Do shows)
- Checkerboard
- Color block
- Yin yang
pop-up go Space Connectors
Landlords: Add properties to the pop-up go site.
Brands/Retailers: Find the perfect pop-up space.
Agencies: Host an integrated activation.
The #TuesdayTrivia answer is six sides or points!
