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pop-up go Launches The 276

Published on by popupgo

The pop-up go team is pleased to launch its inaugural weekly newsletter, The 276, your one-stop shop for pop-up opportunities, ideas and news!

Leverage Direct Mail to Target Gen Z Customers

A recent WARC-Royal Mail Marketreach study found that Gen Z is more likely to respond to physical, direct mail marketing campaigns. Around 35% of the campaigns that use direct mail recorded an ROI benefit, as opposed to only 23% across all marketing campaigns.

The report reasons that the physical nature of direct mail is the root cause of this – capturing both sensory and mental attention of readers – averaging an engagement rate of 95%. Nine out of 10 respondents said they preferred a blend of physical and digital marketing. Additionally, 42% of respondents searched for a brand online after receiving direct mail, and 84% scanned a printed QR code to interact with a brand online.

#SpacesWanted

MONTREAL

Seeking 1,000 sq. ft. in Old Port or near Concordia University for an ice cream pop-up shop or pop-in in a café or boutique.
Maternity and baby clothing company seeking 500-1,200 sq. ft. storefront or shopping center space in downtown Montreal, the Plateau, Little Italy, Saint-Laurent, or Saint-Denis for a holiday brand activation.

TORONTO

Seeking shared space/shelf space (50-80 sq. ft.) in downtown Toronto for a homemade bath bomb and mineral soak product pop-up activation.
African print clothing, jewelry, home décor, body butters and accessories company seeking 900 sq. ft. spaces (changerooms preferred).

SOUTH FLORIDA

Popular women’s fashion company seeking 400-1,000 sq. ft. storefront in Miami, Fort Lauderdale, Boca Raton, Delray Beach or Palm Beach.

projeX

The latest offering from pop-up go, projeX by pop-up go is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and exciting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences – all in one place. It’s a great way to launch a new product, test a new concept, or build an online presence.

Interested in being one of the first brands on projeX? Apply now!

#CoolResource: How to Use TikTok: A Complete Guide for SMBs

Whether you’re on TikTok or not, you’ve been reading about the popularity of this video trend. Be it on Instagram scrolling through Reels or someone reposting it to their Stories, TikTok has influenced virtually every social platform as well pop culture. Videos on this outlet are not only highly entertaining, they’re easy to create without ever leaving the app.

Check out this blog post, to learn the basics of TikTok.

#BrandsWanted

TORONTO

Prime street front space on Queen St W near Trinity Bellwoods Park; approx. 3,000 sq. ft. available – popular brand activation location.
800 sq. ft. of clean modern space perfect for holiday events and galleries near High Park; includes access to a private back courtyard.
Shopping center in GTA seeking pet product retailers, bookstores, or card, paper products and gift company for holiday pop-up activations.

CALGARY

Retail center seeking home goods and health & wellness brands for holiday kiosk pop-up.
Did you know that Calgarians are animal lovers? Yup…in fact, 10% are proud pup parents! If you have a pet concept or any other brand category, we can help you find a space in Calgary to pop-up!

Email or DM us and one of our pop-up specialists will get in touch with you.

#ClientNews: The Scottish & Irish Store Pops-Up in Toronto

pop-up go is excited to work with The Scottish and Irish Store to launch a truly unique pop-up in downtown Toronto. Open until December 31, look for The Scottish and Irish store located at 501 Queen Street West and shop from their line of snacks, clothing, jewellery, and more! While it may be hard to travel right now, this pop-up will make you feel like you are euro bound!

Read what BlogTO had to say about the store!