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This artisanal gelato brand produces all of its products with local ingredients, organic milk and Asian-inspired flavours, making it one of the more unique Ontario companies in the industry.

CLIENT Sweet Surrender Gelato
THE LOCATION Ontario Science Centre


Sweet Surrender launched a one-day pop-up at the Ontario Science Centre with its shiny new gelato cart near the end of summer. Ontarians visiting the historic site for science-based learning and fun were able to purchase a wide range of flavours from the cart either before or after leaving the Centre’s exhibitions, as Sweet Surrender was conveniently located just outside the ticket clipping station.


Sweet Surrender was able to market itself to new customers and test the consumer profile and interest level for its offerings at the Science Centre with its one-day pop-up. In addition to the gelato maker’s sales on the day, the company’s branding and delicious products were introduced to Ontarians that had come from far and wide to spend a day at the Science Centre, as well as tourists and visitors to the province. The short experiential activation raised Sweet Surrender’s profile significantly in a short period of time and provided added value for patrons visiting the Centre.Check out the pop-up spaces at Ontario Science Centre on! If you’d like more information on pricing and availability get in touch

Category: pop-up go