The 276: pop-up world {Volume 1 Edition 9}
Holday Countdown: 18Â days to Christmas
#TuesdayTrivia
What is the biggest island in the world?
 Scroll to the end for the answer.
‘Buy Now, Shop Later’ Mindset
Gift cards are shaping up to be the holiday hero this season, as consumers and retailers continue to grapple with supply and shipping issues. The latest data from the Adobe Digital Economy Index revealed that last month alone consumers have been hit with more than 2 billion out-of-stock messages online.
Combine that with concerns about shipping delays for those products that are in stock and it should come as no big surprise that gift cards are looking pretty good to shoppers this year. In fact, Adobe reports that over this Thanksgiving weekend, November 27-28, online spending on gifts cards was up 414% from the September 2021 average.
#FunFact: Buy Now, Pay Later (BNPL)
Usage of BNPL services has soared in the US, especially among Gen Z. These financing solutions will have more than 45 million US users in 2021. In 2025, over 40% of millennials and Gen Zers will make use of a BNPL service at least once that year. Source: Insider Intelligence eMarketer
#SpacesWanted
- Collingwood, Blue Mountain, Niagara Falls |Â Seeking space for a holiday pop-up (kiosk or 2,000 sq. ft. of inline space) for ponchos, shawls and other gift items.
-
Toronto | African print clothing, jewelry, home décor and accessories company seeking 900 sq. ft.; space with changerooms preferred.
-
Vancouver |Â Digitally native apparel company seeking 800 sq. ft. of street front space in Kitsilano, Gastown or Robson Street.
The latest offering from pop-up go
The latest offering from pop-up go, projeX by pop-up go is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and exciting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences – all in one place. It’s a great way to launch a new product, test a new concept, or build an online presence.
Interested in being one of the first brands on projeX? Apply now!
#FunFact
Total US retail sales will increase 2.5% year-over-year in 2022 to $6.624 trillion. Source: Insider Intelligence’s Retail Trends to Watch in 2022
#BrandsWanted
BURNABY (VANCOUVER), BC |Â Brand activations, service launches, event spaces and more opportunities at mixed-use space (up to 5,000 sq. ft. over two levels), now booking for March 2022 and onward.
DATE CHANGE: TORONTO, ON | The Leslieville Christmas Pop-Up Market is seeking artisanal vendors for their 8th annual event taking place on December 18 and 19.
What We’re Reading
Need Insurance for your Pop-Up? Email or DM us!
Increase in Curbside Pickup Orders
Curbside shopping has continued to gain steam as a popular option. Shopify found that the average curbside pickup cart price in 2021Â increased to $96.60Â from a cart cost of $79.84 in 2020.
What it means for retailers
With highly publicized supply chain issues and anticipated shipping delays, customers are concerned about their purchases arriving on time and are turning to curbside pickup.
Pop-Ups and Pop-Ins in Action
Read about recent and upcoming pop-ups and pop-ins that we love.
Shine a Spotlight on your Employees
A study across 12 countries indicated that just 35% of consumers trust influencers to be authentic, with 84% rejecting influencers in favor of ‘real’ voices. Simply put, as ordinary folk stumbled through the pandemic a boom in more approachable micro- and nano-influencers took hold. As demands around transparency heat up, shine a spotlight on your employees, team or co-workers.
#ProTip
Livestreaming offers an authentic way to share content online. Appetite for raw and unedited content drove the medium to new heights in 2020, with 85% of global YouTube users watching a livestream in the past year.
pop-up go Space Connectors
Landlords: Add properties to the pop-up go site.
Brands/Retailers: Find the perfect pop-up space.
Agencies: Host an integrated activation.
|
The #TuesdayTrivia answer is Greenland!
|
