The 276: pop-up world {Volume 1 Edition 6}
Holday Countdown
9 days to Thanksgiving | 12 days to Hanukkah | 38 days to Christmas
Alternative Payment Methods
A wave of Alternative Payment Methods (APMs) are gaining popularity with customers around the world, as 60% of ecommerce consumers say they would abandon their cart if they could not pay with their preferred payment method. The right payment strategy can lower transaction costs, improve conversion and acceptance rates as well as strengthen security.
Here are some tips:
- Cater to your consumers: Let them pay their way, everywhere (in-store and online).
- Keep up with the trends: Staying on top of APM trends is a matter of competitive advantage.
- Remove complexity: Find a partner that allows you to seamlessly add new payment methods through a single integration.
- Localize your strategy: Payment preferences differ greatly between countries and regions as much as within them.
- Consider the data: Market data can shed light on payment preference, sector benchmarks and comparative APM costs.
#TrendAlert: Cabincore
Cabincore is one of the top trends impacting womenswear this November. The cold weather alternative to cottagecore, the Cabincore hashtag already has over 31M views on TikTok. Embracing the rustic and cozy atmosphere that comes with sitting fireside and drinking hot chocolate, women are searching for emerging trends like cardigan coats, chunky cable knit sweaters, and boucle skirts.
#SpacesWanted
Vancouver, BC |Â Gift set company selling body products, candles, scents and home goods seeking 500-1,000 sq. ft. space.
Toronto, ON |Â Tropical indoor plant company seeking 1,000 sq. ft. in the downtown core.
projeX
The latest offering from pop-up go, projeX by pop-up go is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and exciting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences – all in one place. It’s a great way to launch a new product, test a new concept, or build an online presence.
Interested in being one of the first brands on projeX? Apply now!
Hashtag Heaven: Recurring Hashtags for Every Day of the Week
Every day brings a new opportunity for brands to connect to their audience and the current conversations happening on social media. For those times when it’s difficult to find something relevant to jump into, turn to day-of-the-week recurring hashtags. They have become standard and are something people look forward to. They’re also evergreen and can be easily adaptable to your existing content.
- Monday:Â #MotivationMonday
- Tuesday:Â #TransformationTuesday
- Wednesday:Â #WednesdayWisdom
- Thursday:Â #TBT
- Friday:Â #FridayFeeling
- Saturday:Â #Caturday
- Sunday:Â #SundayFunday
#BrandsWanted
- Kamloops, BC | 600 sq. ft. of high exposure space available in dense commercial node of the downtown core
- Niagara Falls, ON | 2,000 sq. ft. ready for pop-ups at outdoor shopping center
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Toronto, ON | Curbside pop-up shop (100 sq. ft.) in The Beaches ready for gift and holiday décor retailers.
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Vancouver, BC | Brand activations, service launches, event spaces and more opportunities at a newly redeveloped, mixed-use project, offering up to 5,000 sq. ft. (over two levels) of dedicated pop-up space. Now booking for January 2022 and onward.
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Vernon Hills, Illinois | Seeking art, craft, gift vendors and more for a shopping center marketplace event; 100 sq. ft. and up available. A few spots left for the grand opening on November 26.
It’s Not Too Late: Holiday Gift Guide
The holiday season is fast approaching, and with it comes a whole new set of deadlines. The world’s largest retail association, the NRF forecasts that 42% of consumers will start their holiday shopping earlier than usual, making it imperative to be prepared. Zenergy is helping brands and retailers get holiday-ready with their gift guide package aimed at turning target consumers into shoppers!
Learn more about the Zenergy Gift Guide package here.
Brand Collabs:Â Starbucks puts Taylor Swift’s Signature Latte on the Menu
58% percentage of US consumers buy multiple items to try at home with the intention of returning those that don’t work, a practice called bracketing, per Narvar. Starbucks has teamed with Taylor Swift to promote her favorite latte and the release of the new version of her album, “Red,” during the chain’s Red Cup season. “Taylor’s Latte,” a Grande caramel non-fat latte, is now on the menu and both Starbucks and Swift had been teasing the partnership on social media in advance of the announcement last Friday.
Obviously, we can’t all afford Swift for a collab, but according to Collabosarus, their research found that brand collaborations can be up to 25x less expensive than digital advertising. Remember that micro-influencers, well matched with your brand can drive awareness, and in turn sales, for your target audience.
Here are some other benefits:
- Attract publicity and build buzz around your brand
- Reach new potential customers through cross-promotions
- Discover new content for your brand
- Boost in sales and social media engagement
- Grow your social media community and followers
- Opportunities to engage with your audience
- Encourage user-generated content
Need Insurance for your Pop-Up? Email or DM us!
Pop-Ups and Pop-Ins in Action
Read about recent and upcoming pop-ups and pop-ins that we love.
#FunFact
Nearly 30% of US holiday shoppers expect to spend more than $100 on Thanksgiving items this year, followed by 24% who intend to spend $75 to $100, and 21% who plan on spending $50 to $75. Source: Numerator
pop-up go Space Connectors
Landlords: Add properties to the pop-up go site.
Brands/Retailers: Find the perfect pop-up space.
Agencies: Host an integrated activation.
