The Store-Within-a-Store Concept

Kiosk, concession retail, store-within-a-store; call it what you will, this pop-up concept has been embraced by brands big and small. J.C. Penney, Meijer, Best Buy, Selfridges and others have tried and tested the concept of partnering with other companies to drive traffic, awareness and sales – so who are we to disagree? We’ve put together a list of reasons why a store-within-a-store might be the pop-up solution for you.

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Making the most of your space

So you’ve now found the perfect short-term space, your stock inventory is ready and you are ready to open your doors! What’s next? Many new retailers often overlook the importance of what a passerbyer sees. Someone’s decision whether or not to enter a store is often based on first impressions, and with spring in the air, utilizing the great outdoors can be a great way to increase foot traffic:

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THE BUTT-BRUSH EFFECT

Yes, you read that right.

The expression may not sound boardroom appropriate, but the ‘butt-brush effect,’ coined by esteemed retail anthropologist Paco Underhill, could be significantly damaging your retail potential. This is especially true for companies arranging their merchandise for the first time, or in an unfamiliar space, such as a short-term lease.

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5 Tips to Boost Your Pop-Up

So you’ve chosen a great pop-up location through popupgo.com. Follow these nifty tips and tips to become a leader, or even a disruptor, in the pop-up revolution.

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Capitalize on pop-up FOMO: The Fear of Missing Out

FOMO. The 21st century phenomenon that has found its place into oxforddictionaries.com: “Anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.”

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