NATIVE SHOES PUTS "BEST FOOT FORWARD" WITH TORONTO POP-UP


Vancouver-born Native Shoes, a company that makes weather-friendly, sleek and stylish footwear perfectly conducive to the unpredictable Canadian seasons.


CLIENT:
NATIVE SHOES

THE LOCATION:
639 Queen St. W., Toronto

THE POP-UP:

Native Shoes utilized what has become one of Toronto’s go-to pop-up venues to set up its visually stunning four-day activation. The pop-up was accompanied by a series of immersive and creative activities like a flower bouquet giveaway, discount code offers for the first 50 guests in attendance, and a shoe design workshops for kids with the brand’s signature Jefferson silhouette.

THE RESULT:

While Native Shoes already had a sizeable following on the east coast, its Queen Street pop-up further cemented its popularity in Ontario and delivered its unique product to hundreds of new followers and fans that stopped by. From its eye-catching and environmentally friendly branding and marketing materials to the carefully curated selection of products and greenery, the pop-up was a significant success in all aspects. The brand’s attentive and knowledgeable staff enforced the pop-up’s overall purpose, which was to relays the brand’s memorable product line and positive brand messaging to a new market, a task they most definitely accomplished.

Tags: pop-up, retail, Marketing, Experiential Marketing, Toronto, Downtown Toronto, Shopping Experiences, shoes, Native Shoes, Queen Street, Footwear