NATIVE SHOES PUTS "BEST FOOT FORWARD" WITH TORONTO POP-UP
Vancouver-born Native Shoes, a company that makes weather-friendly, sleek and stylish footwear perfectly conducive to the unpredictable Canadian seasons.
639 Queen St. W., Toronto
THE POP-UP:Native Shoes utilized what has become one of Toronto’s go-to pop-up venues to set up its visually stunning four-day activation. The pop-up was accompanied by a series of immersive and creative activities like a flower bouquet giveaway, discount code offers for the first 50 guests in attendance, and a shoe design workshops for kids with the brand’s signature Jefferson silhouette.
THE RESULT:While Native Shoes already had a sizeable following on the east coast, its Queen Street pop-up further cemented its popularity in Ontario and delivered its unique product to hundreds of new followers and fans that stopped by. From its eye-catching and environmentally friendly branding and marketing materials to the carefully curated selection of products and greenery, the pop-up was a significant success in all aspects. The brand’s attentive and knowledgeable staff enforced the pop-up’s overall purpose, which was to relays the brand’s memorable product line and positive brand messaging to a new market, a task they most definitely accomplished.