WOMENSWEAR POP-UP WITH BAY BLING BEAUTY
An up-and-coming womenswear and accessory retailer based in Vancouver, Bay Bling Beauty provides unique and trending styles for its diverse customer base. With a look for every occasion and every woman, the company is on the rise in the world of fashion retail.
Bay Bling Beauty
Tsawwassen Mills outlet mall in British Columbia
THE POP-UP:Bay Bling Beauty identified Tsawwassen Mills, located centrally between the province’s largest ferry terminal and downtown Vancouver, as an ideal location for its end-of-summer pop-up. The activation took place over four days at the end of August and allowed the brand to introduce itself to a whole new customer demographic and consumer profile.
THE RESULT:Bay Bling Beauty was able to test the waters of physical retail while not needing to commit to the constraints or costs of a long-term lease. The pop-up resulted in heavy exposure across social media channels and significant sales figures, as well as allowing the company to gain valuable insights and feedback from consumers that stopped by. Furthermore, Bay Bling was able to test the merits of short-term retail for its customer profile with the pop-up, allowing the brand to better understand the approach it needs to take when it comes to experiential retail moving forward.