A COOL GELATO POP-UP AT THE OSC
This artisanal gelato brand produces all of its products with local ingredients, organic milk and Asian-inspired flavours, making it one of the more unique Ontario companies in the industry.
Sweet Surrender Gelato
Ontario Science Centre
THE POP-UP:Sweet Surrender launched a one-day pop-up at the Ontario Science Centre with its shiny new gelato cart near the end of summer. Ontarians visiting the historic site for science-based learning and fun were able to purchase a wide range of flavours from the cart either before or after leaving the Centre’s exhibitions, as Sweet Surrender was conveniently located just outside the ticket clipping station.
THE RESULT:Sweet Surrender was able to market itself to new customers and test the consumer profile and interest level for its offerings at the Science Centre with its one-day pop-up. In addition to the gelato maker’s sales on the day, the company’s branding and delicious products were introduced to Ontarians that had come from far and wide to spend a day at the Science Centre, as well as tourists and visitors to the province. The short experiential activation raised Sweet Surrender’s profile significantly in a short period of time and provided added value for patrons visiting the Centre.