PARKING LOT POP-UP
Vancouver’s most beloved donut shop, Cartems makes all their products from scratch each and every day. Equal parts beautiful and delicious, the vendor’s donuts have become stuff of legends across British Columbia where the company now has three storefront locations.
Parking lot at Tsawwassen Mills outlet mall in British Columbia
THE POP-UP:Cartems chose Tsawwassen Mills to unveil the next step in its retail evolution … a pop-up food truck! The “donuts on wheels” activation took place on Labour Day weekend at the busy outlet centre, where Cartems served up eager customers that were taking a break from their shopping experiences.
THE RESULT:Smiles. Conversations. Donuts. That’s the tagline emblazoned across the Cartems food truck and, unsurprisingly, that’s exactly what customers experienced at the brand’s Tsawwassen Mills pop-up. From well-established customers to people that were newly introduced to the brand, shoppers and guests were pleasantly surprised to see the tasty surprise roll up the outlet mall and were left guessing what kinds of unique experiences it would come up with next!
Tags: food, pop-up, Experiential Marketing, pop-ups, Canada, Tsawwassen Mills, mall, British Columbia, Vancouver, Ivanhoe Cambridge, Donuts, customer relationships, food truck, Cartems, Shopping Experiences, Activation, Parking Lot, Outlet Mall