INDIGENOUS ART POP-UP AT OSC
James Simon Mishibinijima, a prolific Indigenous artist from Ontario’s Manitoulin Island, was the first-ever participant in the Ontario Science Centre’s pop-up program.
Indigenous artist James Simon Mishibinijima
Ontario Science Centre (770 Don Mills Road, North York)
THE POP-UP:James Simon Mishibinijima, a prolific Indigenous artist from Ontario’s Manitoulin Island, was the first-ever participant in the Ontario Science Centre’s pop-up program. Mishibinijima and his team built an interactive display allowing guests to experience several colourful, earth-inspired pieces handcrafted by the artist. In addition to the original artwork, prints and a book that Mishibinijima had produced on Canada’s residential school system were also made available for sale.
THE RESULT:Visitors to the Ontario Science Centre were surprised to be greeted by such an aesthically-charged and beautiful retail experience on their way in and out of the Centre’s regular exhibits. The pop-up not only produced retail sales, but also added value to all patrons of the Science Centre, making the activation a clear win-win for both parties. Journalists picked up the exciting development as well, with the pop-up art exhibit being featured by local Toronto media and driving even more buzz and promotion for Mishibinijima’s unique portfolio.