PRESS RELEASE: POP-UP GO HELPS COLORFUL CLOTHING BRAND FRESH PRODUCE TAP INTO LUXURY MARKET WITH EAST HAMPTON POP-UP SHOP
EAST HAMPTON, NY (May 21, 2019) – pop-up go, a trusted space connector and pop-up facilitator, has partnered with Colorado-based fashion brand, Fresh Produce, ahead of the retailer’s first pop-up store launch. Serving activations across North America, pop-up go will provide turnkey support and consulting services to the vivacious clothing brand as it prepares to open its inaugural pop-up in East Hampton, New York in mid-June.
Celebrating 35 years of colour and success, Fresh Produce is hoping to tap into the affluent Hamptons market with their stylish yet comfortable resort-inspired clothing line.
“The New York tristate area has always been a strong market for Fresh Produce, so we decided to pop-up in The Hamptons to make our fun and vibrant fashion brand available where much of our target market chooses to vacation,” said Mary Ellen, Founder of Fresh Produce. “We’ve leaned on pop-up go’s expertise to assist us in accessing all the services required to launch and execute a successful pop-up seamlessly.”
In addition to listing available pop-up locations on its website and connecting landlords and brands, pop-up go regularly takes on a more proactive role in pop-up planning whether that be organizing staffing requirements, coordinating marketing efforts, or otherwise.
“Through our extensive landlord network and strategic insight, we were able to find a location that perfectly suited Fresh Produce’s pop-up needs. We then worked side-by-side to truly bring the brand’s ideal pop-up to life,” said Linda Farha, Founder and Chief Connector at pop-up go. “We are excited to help grow awareness of Fresh Produce in The Hamptons, and across key markets through the ongoing pop-up program to follow.” The Fresh Produce pop-up will be opened Monday to Sunday 10 a.m. to 6 p.m. (subject to change) – mind-June to mid-October at 66 Newtown Lane, East Hampton, New York.
Tags: luxury, pop-up, retail, Marketing, Fashion, Experiential Marketing, 2019, specialty retail, pop-ups, Canada, shopping, temporary retail, New York, pop-up go, space connector, Linda Farha, Fresh Produce, Resortwear, Color, Hamptons, The Hamptons, East Hampton, Mary Ellen, tristate area, United States, turnkey