PRESS RELEASE: POP-UP GO HELPS TSAWWASSEN MILLS USHER IN SUMMER WITH LAUNCH OF MENTA SWIMWEAR STORE
VANCOUVER, BC (May 16, 2019) – pop-up go, a trusted space connector and pop-up facilitator, has once again delivered on its industry reputation as a matchmaker between landlords and brands. The pop-up company’s latest project is the pairing of global real estate company, Ivanhoé Cambridge, and Vancouver-based swimwear brand, Menta Swimwear, for the launch of a temporary retail activation at Tsawwassen Mills in sunny British Columbia.
The planning and execution of the store launch aims to maximize sales during Menta’s peak seasons of spring and summer, when the sun shines for longer and consumers are on the look out for the latest in swimwear offerings. Retail matchmaking service pop-up go identified Tsawwassen Mills as a target location for the nascent brand, given its strong mix of brands and ideal location between downtown Vancouver and Tsawwassen Ferry Terminal. “When it comes to pop-ups, timing and location are always two key ingredients for success,” said Linda Farha, Founder and Chief Connector at pop-up go. “In Menta’s case, the timing obviously couldn’t be better given the brand’s target consumer. Tsawwassen Mills is also clearly an ideal mall for a swimwear company because of its central location in a province that embraces and celebrates spring and summer wholeheartedly due to its fantastic natural surroundings.”
Menta, a unique swimwear retailer exclusively offering rare, modern and trendy swimwear products, is the latest in a long line of brands capitalizing on the pop-up trend sweeping North America. The store officially launches on May 16, 2019, in the former Swarovski space situated nearby Saks Fifth Avenue and Tommy Hilfiger.
“We’re really excited to expand our brand to Tsawwassen Mills and feature our unique selection of swimwear brands from around the world,” said Menta’s CEO, Peter Kretschmer. “It’s going to be a great summer and we can’t wait to share our exceptional customer service with this new clientele. We strive to have a personal one-on-one shopping experience with each customer, almost like having your own personal shopper,” she added.
Tsawwassen Mills is just one property included in Ivanhoe Cambridge’s pop-up initiative with pop-up go, which also includes Ontario’s Vaughan Mills and Alberta’s CrossIron Mills. With the launch of Menta’s newest store, pop-up go continues to deliver on its goal of providing landlords with a rotation of short-term retail tenants that drive foot-traffic, create buzz and offer customers a chance to interact with brands beyond point of sale.
Tags: pop-up, retail, Marketing, Experiential Marketing, real estate, shopping, pop-up go, Menta, Swimwear, Tsawwassen Mills, Shopping Centre, mall, swimsuits, British Columbia, Vancouver, Ivanhoe Cambridge, brand, promotion, commercial real estate, Linda Farha