Awesome pop-ups in New York City
Since the beginning of the year, New York has had access to some incredibly innovative pop-ups. Here is a list of some of our favourite ones… they demonstrate fresh, inventive ways to sell products!
1. Renegade Craft Fair 2016
This DIY craft market pop-up was first held on June 4 in East River State Park, popping up every Saturday in June. Primarily used as a space to sell entrepreneurial DIY merchandise, the Renegade Craft Fair also incorporated festival-themed elements, such as artisanal food and drink, live music, and interactive photographs. We love Renegade because of its clever approach in attracting not only traditional craft lovers, but also those looking for a fun day in the sun accompanied by music, friends and food!
2. Kate Spade Home
Kate Spade is known for colorful jewelry, stationary and handbags and recently extended their offering with a home line. This new category was introduced by way of an exclusive pop-up shop open from March until May this year. Cropping-up in Lower Manhattan, the space was made to look like someone’s personal New York City apartment. Instead of using standard furniture exhibits, Kate Spade filled their space with little rooms including a living area, kitchen and bedroom to inspire customer for their dream home. What a unique way to convert an unused space to create a buzz in the Big Apple!
3. Dinosaur Bar-B-Que
The Dinosaur Bar-B-Que on Coney Island takes pop-up shops to a new level! Selling classic BBQ fare such as pulled pork sandwiches and potato salads, this pop-up shop is located in a refurbished shipping container in the Coney Art Walls. Surrounded by an outdoor museum of street art, it’s perfectly positioned to attract foodies and art lovers alike. It opened in May and will close on November 1, so if you’re in the area, be sure to pick up some delicious grub!
4. Justin Bieber
Celebrity musician pop-up shops have become quite the hit trend in New York City lately and Justin Bieber followed with his in early May. Located in SoHo, his pop-up was held in conjunction with his NYC tour dates, giving Beliebers access to merchandise to wear to concert they were attending that night. Knowing he was in the city, fans hoped that Justin Bieber would pop-in himself –in fact, so many fans descended on the pop-up that the NYPD was called in to control the crowd and the street was temporarily shut down. In the end, this pop-up received more media coverage for JB than the concert itself!
5. Magnum Ice Cream Dipping Bar
There are not a lot of things that people love more than chocolate and ice cream, so a customizable chocolate ice cream bar was always a good idea. Magnum opened a SoHo dipping bar on April 23 where they gave customers the opportunity to personalize everything from their ice cream base flavour and chocolate dip, to their toppings. This glamorous pop-up space was covered in jewels, with Magnum “baristas” catering to all customer requests. We love Magnum’s dipping bar for its interactive pop-up experience that gave customers the opportunity to connect with the product; it definitely offers more than beyond a typical ice cream store! The event ends in August, so catch it while you can.